I know this is pedantic and off-topic, but why would you name the service and then have a generic "Link" to link to it, instead of just linking to the service w

I know this is pedantic and off-topic, but why would you name the service and then have a generic "Link" to link to it, instead of just linking to the service with the name? It always helps re-align my perception when I see things I previously thought were common sense.