I've done this before. It is hard. It is easier if you start off with a questioning attitude. For example - in a recent interview with a CTO, I asked why the

I've done this before. It is hard. It is easier if you start off with a questioning attitude. For example - in a recent interview with a CTO, I asked why their glassdoor reviews are so bad. Then mentioned that as part of MY process to find a job - if we both choose to go further, "I'll want to meet with your lead dev, marketing person, and a customer of yours". Now, you have set your expectations of them. You are putting them on notice: You care, you are experienced, you want to learn, you are ballsy (fun ballsy!). When you find yourself "Why the fuck is this interviewer asking me the same bullshit question" or "This guy is a douche - I don't want to keep talking to him, never mind work with him" or "I don't want to waste anyone else's time...I hate their cafeteria.." Whatever. Say something simple and honest like " look, this has been informative - but I'm getting the vibe that we won't be a great fit for each other" or "I think I can help you guys out - but it seems like many challenges you face would need X or Y skill to do it really well, right?" or "I appreciate your time too much to keep going - you have a nice team but, {insert true reason here}, what do you think?". I've had this approach turn things around where they have asked me why I want to stop the process and ask for feedback. This also makes you stand out as knowing yourself well and being able to make tough decisions. Interviewers remember how you make them feel, not the right answer to a question they already knew.