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Evernote does well, because it offers ongoing value for that subscription fee. That's the key - are you offering a lot of value? If so, then subscription fees

Evernote does well, because it offers ongoing value for that subscription fee. That's the key - are you offering a lot of value? If so, then subscription fees are fine. If not, then you feel like you are being nickle and dimed. Other obvious candidates (some of which don't charge) for valuable subscription are Economist, NYT, WSJ, gmail, whatsapp. And then there is that third class of App, the ones where subscriptions don't offer much value, but honestly, we use the apps so often, we're happy to pay to support them (Overcast, Tweetbot, MyFitnessPal are ones I would put in this class)

nodamage 10y ago
> And then there is that third class of App, the ones where subscriptions don't offer much value, but honestly, we use the apps so often, we're happy to pay to support them (Overcast, Tweetbot, MyFitnessPal are ones I would put in this class) The problem is most indie apps fall into this category. Useful, but not necessarily useful enough to pay a subscription.
daenney 10y ago
I'm not sure Evernote is actually doing that well. I find their product useful but they did lay off about 20% of their workforce and closed 3 of their offices. They're also facing stiffer competition from Microsoft with OneNote and this year's Evernote importers for both Windows and Mac they released which seems to be quite popular, which they might've made worse themselves by clamping down so much on their free users and the relatively limited data quota's on any of their subscriptions. 6$ a month is a lot of money, for barely 3$ more I can get a full Office 365 subscription including a truck ton of Skype credits and a TB of storage with OneNote providing a fair amount of the functionality Evernote provides. I wonder how long people will continue to be willing to pay for it, especially considering it doesn't seem to be evolving much as a product.
- ghshephard 10y ago
  The people that I know who use Evernote, basically use it for everything - Taxes, Accounting, Receipts, Note Taking, Journaling. For those people, $72 a year is nothing. It would be nice to see a bit more development in the product, but in the core of the product -things like searching. Agreed that Office 365 is a serious competitor to Evernote, but the existing dedicated customer base of Evernote is unlikely to go anywhere. Kind of like those people who paid AOL dialup fee's for 10 years after the Internet came online. Exit might be to just sell off the business/customer base to Microsoft, and have them all folded into Office 365 - until then, I'm happy with what they offer.
- monkmartinez 10y ago
  OneNote is just awesome. I use it for everything... I own and mac and use android.

nodamage 10y ago

> And then there is that third class of App, the ones where subscriptions don't offer much value, but honestly, we use the apps so often, we're happy to pay to support them (Overcast, Tweetbot, MyFitnessPal are ones I would put in this class) The problem is most indie apps fall into this category. Useful, but not necessarily useful enough to pay a subscription.

daenney 10y ago

I'm not sure Evernote is actually doing that well. I find their product useful but they did lay off about 20% of their workforce and closed 3 of their offices. They're also facing stiffer competition from Microsoft with OneNote and this year's Evernote importers for both Windows and Mac they released which seems to be quite popular, which they might've made worse themselves by clamping down so much on their free users and the relatively limited data quota's on any of their subscriptions. 6$ a month is a lot of money, for barely 3$ more I can get a full Office 365 subscription including a truck ton of Skype credits and a TB of storage with OneNote providing a fair amount of the functionality Evernote provides. I wonder how long people will continue to be willing to pay for it, especially considering it doesn't seem to be evolving much as a product.

ghshephard 10y ago
The people that I know who use Evernote, basically use it for everything - Taxes, Accounting, Receipts, Note Taking, Journaling. For those people, $72 a year is nothing. It would be nice to see a bit more development in the product, but in the core of the product -things like searching. Agreed that Office 365 is a serious competitor to Evernote, but the existing dedicated customer base of Evernote is unlikely to go anywhere. Kind of like those people who paid AOL dialup fee's for 10 years after the Internet came online. Exit might be to just sell off the business/customer base to Microsoft, and have them all folded into Office 365 - until then, I'm happy with what they offer.
monkmartinez 10y ago
OneNote is just awesome. I use it for everything... I own and mac and use android.