There's a lot of low-hanging fruit there. They could copy some Play Store features such as: * Auto-refunds if you delete the app within 15 mins (this de-risks

There's a lot of low-hanging fruit there. They could copy some Play Store features such as: * Auto-refunds if you delete the app within 15 mins (this de-risks the app purchase) * Suggestions for apps that your friends have used * Better search Other non-play store often-requested ideas: * Don't disincentivise upgrades by zeroing out your reviews when you upgrade. * More reasonable app reviews. * App subscriptions instead of up-front fees (eg pay $1/month for each month where you use my app more than N times). * Better curation of the app store (eg don't only feature games).