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I'm not an expert on this, but, those numbers don't seem awful to me. I realize not everyone started the game at the exact same time, but retaining 75% of your

I'm not an expert on this, but, those numbers don't seem awful to me. I realize not everyone started the game at the exact same time, but retaining 75% of your users a month later seems pretty good. Pretty much any mobile game is going to have some churn, and given their stratospheric launch it's not like they were realistically going to grow. Given the (MAJOR!) quality problems they've had, they can probably stem the bleeding quite a bit if they just fix those things.

mahranch 10y ago
Mobile games like puzzle and dragons have never had a month where they did not add to its player base. If it lost 10% of its players in a single month, everyone would be fired. I'm not joking. Now before you or anyone says that Pokemon is larger, it's not. Puzzle and Dragons might not be as large in America (it's close though), but in Japan, 10% of their entire population plays the game. More people play that game, probably 3 times over, than play Pokemon Go.
kearneyandy 10y ago
The article mentions a drop in Daily users of about 10M (specifies around 12M). This also include any launches that occurred over the last month, which means the retention over this time is likely much worse than just 75% but I don't have numbers on that.