In addition, Pokemon is not the only strong IP that Nintendo has in its arsenal. I was in the audience at a Hironobu Sakaguchi interview recently, and one of t

In addition, Pokemon is not the only strong IP that Nintendo has in its arsenal. I was in the audience at a Hironobu Sakaguchi interview recently, and one of the things that has stayed with me was that Nintendo told the FF team back in the 90's, "You need to take better care of your characters." Nintendo has certainly done that for itself over the course of many decades, and it's always paid off for them despite many short term troubles they've encountered.