3 ms·
It seems a strategic error from a sales perspective. Why call attention to the fact that the car is expensive? They could have pointed out that the car funds th
by tbabb 10y ago
It seems a strategic error from a sales perspective. Why call attention to the fact that the car is expensive? They could have pointed out that the car funds the Model 3 without highlighting the high price.
- Shorel 10y agoTotally. Look at what happened to Chivas Regal sales after 1909.
- jsight 10y agoI get your point, but I think they are going for a slightly different strategy here. This is the highest trim level for them, produced in limited quantities and is being sold in part based upon its relatively exclusive nature. Highlighting the price difference doesn't always hurt luxury products.