Yup, read that, no idea what it does. Now not to bash you, but here's some things you guys might want to look at. For one, there's truth in the saying "Users d

Yup, read that, no idea what it does. Now not to bash you, but here's some things you guys might want to look at. For one, there's truth in the saying "Users don't give a sh*t about your vision". They're as self-serving as anyone, and they want to know what good your thing does for them. It's great folly to not tell them once they have reached your site and are ready to listen. Second, "marketing speak“ is feel-good fluff, designed to obfuscate meaning, just like political speak. You're doing something technical, don't use marketing speak. Talk facts, talk applications, talk guides and tutorials. This leads to two great outcomes. One is that the people you're trying to reach understand exactly what you're saying. Two, you don't have to feel smarmy saying it. Then, try to see your messaging as another component of your overall project. Imagine you have some kickass servers crunching numbers, but your load balancer is an arduino running on potato batteries. No bueno. Now you don't have to make everything perfect, but your copy should do your project justice. Also, focusing on features over "messaging“ seems like something I'd do if I didn't know how to do marketing and wanted to avoid the topic altogether. Make sure you're not neglecting critical areas because you're uncomfortable with them. If lack of confidence/knowledge is an issue, I'd recommend picking up a copy of Claude Hopkins "Scientific Advertising". It's only 80 pages, there's pdfs of it floating around on-line, and I think it gets the principles down nicely.