I'd argue that the thing to do is to read them. Take the emotion behind the comment seriously, but not the details (for positive and negative comments). I've

I'd argue that the thing to do is to read them. Take the emotion behind the comment seriously, but not the details (for positive and negative comments). I've seen founders get caught up in their own ego about being an authority figure. By doing a startup and not investing in the S&P you are taking a contrarian view, so just own it.