Well I can understand your view but looking objectively this message does not align the price a customer pays with the product itself (Model S P100D in this cas

Well I can understand your view but looking objectively this message does not align the price a customer pays with the product itself (Model S P100D in this case) but rather aligns the value to a different product's prospective benefits. (Model 3 in this case which would change the world by creating a sustainable transportation.) I think a customer naturally would try to align the value of a product to the product itself. Just think: would anyone pay expensive price for an Honda Accord if Honda tells:"Buying an expensive Accord would help us fund a new version of Civic."