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I don't get why everyone is reading this line negatively. When I read the headline my first thought was "Oh, that'll help with the cashflow problems for Model
by nickparker 10y ago
I don't get why everyone is reading this line negatively.
When I read the headline my first thought was "Oh, that'll help with the cashflow problems for Model 3's ramp up."
Tesla buyers make their choice on strong feature differences. The company puts very little effort into telling people what to think of their product with traditional advertising or messaging.
IMO, the primary audience of press releases like this (from Tesla, not generally) are investors. Consumers will get this news two or three levels of indirection later ie some journalist compressing and regurgitating this release, or word of mouth.
- gordon_freeman 10y agoWell I can understand your view but looking objectively this message does not align the price a customer pays with the product itself (Model S P100D in this case) but rather aligns the value to a different product's prospective benefits. (Model 3 in this case which would change the world by creating a sustainable transportation.) I think a customer naturally would try to align the value of a product to the product itself. Just think: would anyone pay expensive price for an Honda Accord if Honda tells:"Buying an expensive Accord would help us fund a new version of Civic."
- andygates 10y agoIt aligns to the brand, not the product. And "buying a Tesla" has become a consumer aspiration, so they're wise to keep milking it.