4 ms·
Is anybody else mildly annoyed by this trend of announcing acquisitions as 'x is joining y'? What's wrong with saying that y has bought x?
by d_theorist 10y ago
Is anybody else mildly annoyed by this trend of announcing acquisitions as 'x is joining y'? What's wrong with saying that y has bought x?
- exolymph 10y agoDon't they imply slightly different things? To me "joining" says merging teams and product goals, whereas "bought" could mean the smaller entity will still be freestanding.
- d_theorist 10y agoPerhaps. To me it sounds like a bit of a weasely and vague term. But of course different people use words differently.
- tedmiston 10y ago"Joining" makes it ambiguous whether "y has bought x" or "x was sold to y". It also seems to be used sometimes as a mask for acquihires (but I don't think that applies here).
- corobo 10y agoThe cynic in me is seeing it as an ass cover - "The product you like is joining us" vs "The product you like has sold out (also we bought data about what you like to read for use in our thing we don't really care about the product itself)"