I thought the spike in usage from the beginning was a contrarian indicator for long term popularity. The rapid viral growth clearly saturated the potential play

I thought the spike in usage from the beginning was a contrarian indicator for long term popularity. The rapid viral growth clearly saturated the potential playerbase within the first week. Rapid market saturation means you do not have time to test and optimize for long term user retention. Hypothetically you could get all of the variables correct on day one, but unlikely.