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No matter what happens to Pokemon Go, Nintendo has proved to the world that its IP is immensely powerful and valuable in the mobile age. That's a nice weapon t
by hkmurakami 10y ago
No matter what happens to Pokemon Go, Nintendo has proved to the world that its IP is immensely powerful and valuable in the mobile age.
That's a nice weapon to have to shut up "analysts" who always want them to take the path to short term gains.
I remain bearish on Pokemon go and bullish on Nintendo.
- jmcdiesel 10y agoIts not their IP though, is it? Its the Pokemon Company, and nintendo only gets a small percentage of the licensing...
- stormbrew 10y agoNintendo owns 33% of TPC. But they also own some amount of Creatures Inc, which owns 33% of TPC (Gamefreak is the other third share). So it's not clear how much control they have over pokemon, but it may in fact be a controlling interest. Never mind that not all shares are voting shares. I'd be pretty surprised if Nintendo weren't at least de facto in control of Pokemon, personally.
- hkmurakami 10y agoIn addition, Pokemon is not the only strong IP that Nintendo has in its arsenal. I was in the audience at a Hironobu Sakaguchi interview recently, and one of the things that has stayed with me was that Nintendo told the FF team back in the 90's, "You need to take better care of your characters." Nintendo has certainly done that for itself over the course of many decades, and it's always paid off for them despite many short term troubles they've encountered.