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Helping users easily access content on mobile
- r721 10y ago"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly. Here are some examples of techniques that make content less accessible to a user: - Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page. - Displaying a standalone interstitial that the user has to dismiss before accessing the main content. - Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold."
- yalooze 10y agoI wonder if this will affect newspaper paywalls... EDIT: FTA "By contrast, here are some examples of techniques that, used responsibly, would not be affected by the new signal: Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall."