4 ms·
> If you are at a board meeting and a VC says “you should do less email marketing and more content marketing”, would you go see your VP Marketing after the meet
by chejazi 10y ago
> If you are at a board meeting and a VC says “you should do less email marketing and more content marketing”, would you go see your VP Marketing after the meeting and tell them to cut email and double down on content? I sure hope not. I hope you would treat that VC comment as a single data point, to be heard, but most likely not acted on unless you get a lot of similar feedback.
This is good general advice. The credibility of a person, VC or otherwise, does not suffice as proper consideration, let alone multiple data points.
- rlucas 10y agoIt's also very good specific advice. Investor opinions are signals created by an active market. Think of them as guesses about the number of jellybeans in the jar (by people trying to win a prize). The guesses in aggregate will be right, generally speaking. Having professional jelly-bean-guessers doing it all day long makes their individual guesses a little bit more accurate but makes the aggregate guesses work pretty well. (Source: raising angel and VC rounds, getting feedback some of which I didn't want to hear, and then watching it come true as I slogged through the issues that were not only foreseen but described to me ... albeit in aggregate from the investor market.)