4 ms·

Putting the blog in a sub-directory on your startup's domain will give you more content on that domain and therefore more "google juice". If you put it on a su

Putting the blog in a sub-directory on your startup's domain will give you more content on that domain and therefore more "google juice". If you put it on a subdomain, it is considered a completely different site. In this case, just like if it was on a different domain, you theoretically get some benefit from back-links to your primary domain. Putting the blog on your personal domain allows you to blog about things not related to the business. This gives you a bit more opportunity to write interesting articles that aren't overly self-serving. Assuming you can find an audience, you'll get rewarded with traffic to your startup's domain. Of course, you could always have two blogs, one for personal, sometimes talking about the startup and one for the startup. Probably not worth it unless you really have enough content for both sites. An added benefit of using your personal blog to talk about the business is that if you sell it, you don't lose all of your content.

sendos 17y ago
This strategy is interesting but seems to beg the question: how do you get traffic to your blog? With a myriad blogs out there, I assume it's difficult to get your blog noticed. Is it easier to drive traffic to your blog than to drive it to your main website? If yes, is this because search engines prefer sites with more "meat" (text) in them?
- mschaecher 17y ago
  Think of blogging about your company as a form of content marketing. Writing posts about your product and/or industry and using some basic seo practices in the posts can help people(customers??) find your blog. For instance if you were selling a service that does online analytics for the music industry, write posts about the music business using the data you collect. Include relevant keywords such as 'online artist tracking' 'statistics for band', etc. Those keyword phrases revolve around what potential customers would be searching for in Google when looking for a service like yours. Outside of organic results like above, drive traffic to your blog by producing content that is meaningful, useful, and interesting to your readers. You want your content to have value to your readers. Join the conversation on other blogs, through commenting. IMPORTANT don't spam..add value. Tell good stories. Check out http://www.mint.com/blog/ http://www.mint.com/blog/ the used their blog expertly all the way through their exit and to this day.

sendos 17y ago

This strategy is interesting but seems to beg the question: how do you get traffic to your blog? With a myriad blogs out there, I assume it's difficult to get your blog noticed. Is it easier to drive traffic to your blog than to drive it to your main website? If yes, is this because search engines prefer sites with more "meat" (text) in them?

mschaecher 17y ago
Think of blogging about your company as a form of content marketing. Writing posts about your product and/or industry and using some basic seo practices in the posts can help people(customers??) find your blog. For instance if you were selling a service that does online analytics for the music industry, write posts about the music business using the data you collect. Include relevant keywords such as 'online artist tracking' 'statistics for band', etc. Those keyword phrases revolve around what potential customers would be searching for in Google when looking for a service like yours. Outside of organic results like above, drive traffic to your blog by producing content that is meaningful, useful, and interesting to your readers. You want your content to have value to your readers. Join the conversation on other blogs, through commenting. IMPORTANT don't spam..add value. Tell good stories. Check out http://www.mint.com/blog/ http://www.mint.com/blog/ the used their blog expertly all the way through their exit and to this day.