It seems startups are coming to consumer goods. It's likely that dollar shaving club's success initiated a new trend. All that knowledge from previous startups

It seems startups are coming to consumer goods. It's likely that dollar shaving club's success initiated a new trend. All that knowledge from previous startups about lean development, marketing, growth hacking etc will be passed together with contacts and influential backers. Even here we see Tampons! (which I though is ridiculous first). Interesting how it will pan out. PG and similar companies should be at least a little bit worried.