While they may have a larger vision than couches, the market in the US for couches is larger than that for mattresses (i.e. Casper.) The market potential is th

While they may have a larger vision than couches, the market in the US for couches is larger than that for mattresses (i.e. Casper.) The market potential is there to build a billion dollar business selling couches, as crazy as that sounds. You're right on about the market they are going after: those who have graduated from Ikea but don't want to pay West Elm $2k for a couch.