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I suspect that they all have a vision for being a billion dollar company, although that may not be the "phase 1" we're seeing here. For example, Burrow just se
by fishtoaster 10y ago
I suspect that they all have a vision for being a billion dollar company, although that may not be the "phase 1" we're seeing here.
For example, Burrow just sells a single couch right now. It's apparently a really nice couch with a great buying experience, but it's just a couch. Probably not a billion-dollar business.
If I had to guess, though, they pitched a much large vision to YC. They probably talked about a whole suite of barely-luxury furniture. They want to take over the market for 20-30 somethings who have outgrown Ikea but don't want to go through the relatively crappy experience of normal furniture buying. That could be a billion-dollar business.
- tyre 10y agoWhile they may have a larger vision than couches, the market in the US for couches is larger than that for mattresses (i.e. Casper.) The market potential is there to build a billion dollar business selling couches, as crazy as that sounds. You're right on about the market they are going after: those who have graduated from Ikea but don't want to pay West Elm $2k for a couch.
- somberi 10y agoSleepy's (a dominant retailer in the US for mattresses) recently got acquired for 3.8 Billion. http://www.wsj.com/articles/steinhoff-to-buy-mattress-firm-for-2-4-billion-1470599217 http://www.wsj.com/articles/steinhoff-to-buy-mattress-firm-f...