Obligatory Kathy Sierra read: http://headrush.typepad.com/creating_passionate_users/2005/09/you_can_outspen.html http://headrush.typepad.com/creating_passionate

Obligatory Kathy Sierra read: http://headrush.typepad.com/creating_passionate_users/2005/09/you_can_outspen.html http://headrush.typepad.com/creating_passionate_users/2005/0...