My guess is that they were trying to skim off as much revenue from the potential customer pool as possible. If you charge $49 and only get 100 takers, you still

My guess is that they were trying to skim off as much revenue from the potential customer pool as possible. If you charge $49 and only get 100 takers, you still make more than if you had 1000 paying $1.99. I know there's different thresholds to consider, but this is a fairly common pricing strategy. Remember Apple's original $599 iPhone?