Firms will charge the most they can whether or not they paid money for the spectrum they use. It is the amount of competition (for that product and its substat

Firms will charge the most they can whether or not they paid money for the spectrum they use. It is the amount of competition (for that product and its substations) that will determine the ending price that can be charged. So no matter what the spectrum price was, if there was one company that bought all wireless spectrum, prices would be higher than if there were 5 companies that had rights to the spectrum.