I was expecting some product placement à la "24" (or many others, "24" just came to mind first) where the products are used like they were designed to be used,

I was expecting some product placement à la "24" (or many others, "24" just came to mind first) where the products are used like they were designed to be used, but it just happens to be this or that brand. The focus is not really on the product. Kind of subliminal in a way. But this looked more like a commercial than anything else. I don't mind when Apple pays production companies to have someone use a MacBook rather than a Dell, I do when they make sure the characters praise the product.