So the JooJoo situation is this: - it directly competes with a much anticipated product made by one the most successful hardware manufacturers in the world; -

So the JooJoo situation is this: - it directly competes with a much anticipated product made by one the most successful hardware manufacturers in the world; - it's released at the same time as the hype machine is in top gear for the above mentioned product; and - to top it off, months before its release, it's involved in a scandal with one of the most influential tech bloggers, which means most news surrounding the product casts a shadow over the unknown company's reputation. Even if it had a name that didn't imply something like a puddle of sludge, I think it would be a miracle if any product released under those circumstances succeeded. But good luck too them!