Well, it's not only that. A lot of the web has shifted away from open parsable information to video and paid support content. You can't really quickly parse a v

Well, it's not only that. A lot of the web has shifted away from open parsable information to video and paid support content. You can't really quickly parse a video to know if you actually have content you need or if you've just loaded an advertisement for someone's video series. On top of that, SEO generated pages that just copy content from forums that have popular search terms have polluted a lot of searches and it's really hard to even know what to look for anymore if the product you want information on doesn't have its own support forum. Locking contant to PDFs, to videos, to image slideshows, the information just isn't easily parsable by the search engines, but they show up in keyword searches, and easily dupe users into clicking through. Ads may have had a purpose to help content creators for awhile, but they have changed the landscape of the web for the worse overall. There are very few ad-driven enterprises/businesses that have an adequate content:advertisement ratio. Some youtube channels do it well - most do it very poorly. News articles have changed for the worse overall, with the actual articles weaving like a snake between advertisements, or people attaching auto-play advertisements to the bottom of articles, and so on. It's obnoxious, it affects the user's ability to actually access and interact with the content, and it results in a far less educated public.