The video in this instance adds very little. You get to the see the motion of the actor saying the words 'what is dead may never die', but a static image of the

The video in this instance adds very little. You get to the see the motion of the actor saying the words 'what is dead may never die', but a static image of the scene with the text written on would have been just as effective in this instance. Unless it's a commentary on how often animated GIFs are pointless and bloated items which could be equally served by using static captioned images. In which case, it's hit the nail on the head perfectly.