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Re: native: sounds like a selection bias-- a user who has gone through the trouble to download an app from the app store is already an interested customer with
by joshwa 10y ago
Re: native: sounds like a selection bias-- a user who has gone through the trouble to download an app from the app store is already an interested customer with some degree of brand loyalty, versus your regular mobileweb visitor coming from organic, paid, email, or social, who may not yet have any relationship with the brand at all.
- einarvollset 10y agoCertainly that's true, but I think you might be missing my point: it's not an either or - you need a non crappy mobile website for discovery/top of the funnel stuff. But from experience, if you don't want to resign yourself to half the conversion rate as more and more visitors come on mobile, you need a native app. If you don't do it, some "mobile first" startup will, and eat your lunch.