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Rule of thumb for mobile web (not app, web) is that conversion rate is roughly half (so: 4% desktop web, 2% mobile web). Source: Google analytics of several com
by einarvollset 10y ago
Rule of thumb for mobile web (not app, web) is that conversion rate is roughly half (so: 4% desktop web, 2% mobile web). Source: Google analytics of several companies doing > $20mm annually.
I know it's not a popular opinion here, but the only way you approximate or beat desktop web conversion rate and average purchase size is through building a well done, native ecommerce app.
- joshwa 10y agoRe: native: sounds like a selection bias-- a user who has gone through the trouble to download an app from the app store is already an interested customer with some degree of brand loyalty, versus your regular mobileweb visitor coming from organic, paid, email, or social, who may not yet have any relationship with the brand at all.
- einarvollset 10y agoCertainly that's true, but I think you might be missing my point: it's not an either or - you need a non crappy mobile website for discovery/top of the funnel stuff. But from experience, if you don't want to resign yourself to half the conversion rate as more and more visitors come on mobile, you need a native app. If you don't do it, some "mobile first" startup will, and eat your lunch.