This headline and the content are misleading. The war is not between Ad Blockers and Advertising techniques. Neither of those things are sentient or has any per

This headline and the content are misleading. The war is not between Ad Blockers and Advertising techniques. Neither of those things are sentient or has any personal interest in the outcome. The war is between service providers and their customers. And there's only like 3 steps. Step 3 is customers get fed up with being treated so poorly and they stop using the service. The service goes bankrupt and vanishes. Services which find ways to monetize without relying entirely on advertising revenue survive, and the problem vanishes in the long run. I think there's an interesting psychological discussion to be had about the way people are misinterpreting this situation. EDIT: Another perspective is this is a war between companies like doubleclick.net and their eventual and well-deserved extinction.