"But everything we do and (more importantly) all the information we attend to will win us points and benefits across a vast incentives network engineered by cor

"But everything we do and (more importantly) all the information we attend to will win us points and benefits across a vast incentives network engineered by corporations and government entities. Or, more tersely: we will live in a game." I didn't watch the presentation, but based on the description, I think that's the way things always have been. The great game is called "economics" and the points are called "money". I think he overestimates the capability of these kinds of incentives. Incentives do have an effect, but not always the effect you intended.