The way this is escalating is amazing. I often wonder how much this is impacting Google, Facebook etc. I've been building a web app lately and making an effort

The way this is escalating is amazing. I often wonder how much this is impacting Google, Facebook etc. I've been building a web app lately and making an effort to avoid technology which tracks users and to be honest, it's not easy. This is largely the point of my my post, to those not in building the web, tracking is really prolific. I understand tracking data is important data for some companies; however, it really is like having someone follow you around all day and write down everything you're doing, often without consensus or informing the person being tracked. The average person just has no idea about how the technology works. I guess most users have never really been presented with an option to stop being tracked, until now. Given how invasive tracking has become, maybe it's really not such a bad thing?