I know your numbers are only an example, but taken at face value — if 8% of your users have an option set, maybe it's because you've overlooked a user-case that

I know your numbers are only an example, but taken at face value — if 8% of your users have an option set, maybe it's because you've overlooked a user-case that's valuable to them. In that case, having a configurable app that can feed you in this data is like free A/B testing and is a boon to a product team, IMO.