> There is even more incentive for people to not own a car and instead use Uber Sure, but if every company (think Tesla/Google/Apple/Amazon etc) eventually can

> There is even more incentive for people to not own a car and instead use Uber Sure, but if every company (think Tesla/Google/Apple/Amazon etc) eventually can build/buy autonomous cars and offer the same service, what competitive advantage would Uber still have? Their current network effect of matching drivers with customers is where most of their value is imho. If that disappears, then I really don't know why we still need Uber. If I speak into my wearable iEarplug in 2020 and say "Hey Siri, get me a car", would I really care about it being an Uber car?