I think that's his point. It would have been a better use of their money doing something like that, than something so utterly pointless as this. And I'd even e

I think that's his point. It would have been a better use of their money doing something like that, than something so utterly pointless as this. And I'd even excuse this exercise in branding if the results were actually good...but alas. Keep in mind I absolutely value good design and branding. I think it's critical. So I'm not just some curmudgeon who doesn't understand the value of something like this. But if you're going to do a rebrand, you have to understand deeply why you're doing it and do it in a way that's evolutionary. This is way too revolutionary for a foundation that mostly stays in the background and whose brand is held up by the brand of it's products like Firefox moreso than it's own brand.