For me this article boils down to this one bullet point: "The industry is finally ready to sell things that make geeks feel frustrated instead of things that m

For me this article boils down to this one bullet point: "The industry is finally ready to sell things that make geeks feel frustrated instead of things that make normal people feel helpless. What does this mean for geeks and our role in society?" It'll mean great things for geeks. A userbase who no longer fears computers or hates IT departments will allow for more interesting applications, better collaborations and the end of geeks as second class citizens in many organizations. That is, as long as they play along.