You might be able to expect a 5X annual profit sale if you could manage to find a competent investor who wanted to grow it. It's unclear though from your COGS

You might be able to expect a 5X annual profit sale if you could manage to find a competent investor who wanted to grow it. It's unclear though from your COGS line though if there really is any actual profit, or if you're just managing to cover salaries and necessary R&D efforts. The best way (IMO) to expedite a sale would be to: - Have accurate accounting data for the last 5 years readily available and organized. - Set a realistic price, with some justification of the price ("I am looking for $500K based on year over year sales growth for the last 5 years and a $100K bottom line profit last year. The market is Y and this brand has the ability to grow to own X% of Y based on Z. " Etc.) - Be available to answer questions - Offer to be available (for free or on retainer) for the first 6 months after acquisition to help with any transition items. ...just some thoughts...