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SuperBowl ads are an unusual case because they are so expensive, and everyone knows they are expensive. This means they are honest signals of success. If a comp
by mrob 10y ago
SuperBowl ads are an unusual case because they are so expensive, and everyone knows they are expensive. This means they are honest signals of success. If a company shows a SuperBowl ad you know they're rich enough to afford a SuperBowl ad, so they must be doing something right. Targeted internet ads don't have this feature - they are automatically priced and could be extremely cheap. You never know how much somebody paid for them so they have no signalling value.
- white-flame 10y agoI think you're reading a bit too far into things. People watch Superbowl ads because they're a once-a-year spectacle, regardless of the company situation, and you don't need to be a sports fan for them. Post-superbowl discussion about the commercials often involves statements like "They spent millions of dollars on that?", not "Wow, that company had enough to put together a superbowl ad!" As always, people will remember the content of particular bits of entertaining advertisement, regardless of whether or not they remember the actual product or company being advertised.