And then there's stuff like Artforum, which has to be over half ads, but the ads are at least as important to the readers as the content. They tell you where th

And then there's stuff like Artforum, which has to be over half ads, but the ads are at least as important to the readers as the content. They tell you where the buzz is, or at least where gallery owners want it to be. In a market that's all about signaling, that's important.