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I built a website for a monthly trade newspaper. They have 40 - 60 companies that advertise on the website. It's is a useful connecting companies and people who

I built a website for a monthly trade newspaper. They have 40 - 60 companies that advertise on the website. It's is a useful connecting companies and people who really need to purchase their services and products for their occupation. Clearly you don't want what GQ or Vogue is selling. If GQ or Vogue targets your demographic and the ad is ignored, not interacted with, or the X is clicked, Facebook will still show the ad but will charge much, much more. Facebook does try to encourage advertisers to show you content that you might have been happy to see if a friend or business associate posted it. Facebook by it's incentives to advertisers wants to blur the line between interesting content posted by friends and interesting content posted by advertisers.

barrkel 10y ago
You do see the difference between trade publications - connecting supply with existing demand - and the kind of marketing done in something like GQ, which is far closer to demand creation, right? For lifestyle goods in particular, demand generation is almost synonymous with trying to make the consumer unhappy with their life. It's pretty evil stuff, even more so in women's style magazines. To the degree that FB advertising could be used for either ends of the advertising spectrum, FB data gathering for this purpose is at best amoral while averaging immoral. But we both know most advertising on FB isn't selling thirsty people water.