3 ms·
Any ideas how Facebook acquires information about things like home ownership? I don't recall filling that out as part of my profile. Do they perhaps match user
by wtracy 10y ago
Any ideas how Facebook acquires information about things like home ownership? I don't recall filling that out as part of my profile.
Do they perhaps match users' identities to public records? Is it possible to look up home ownership given just a name, demographic information, and contact information?
- teach 10y agoThere must be because I get all kinds of junk mail since I bought a home. Some of the prescreened credit offers know the initial balance of my mortgage, too. And this is paper mail!
- e28eta 10y ago"Facebook offers marketers the option to target ads according to data compiled by firms like Experian, Acxiom and Epsilon, which have historically fueled mailing lists and other sorts of offline efforts. These firms build their profiles over a period of years, gathering data from government and public records, consumer contests, warranties and surveys, and private commercial sources — like loyalty card purchase histories or magazine subscription lists."