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My wife and I ordered our baby formula for about a year or so from diapers.com, no complaints. They even re-shipped a furniture tie that we thought they missed

by Splines 17y ago

My wife and I ordered our baby formula for about a year or so from diapers.com, no complaints. They even re-shipped a furniture tie that we thought they missed (it turned out we misplaced it - they said don't bother with sending the extra one back). Diapers.com's customer focus is slightly different than Zappos - eventually at some point in time Diapers.com's present customers will no longer have any reason to continue shopping there (it's true for us today - we don't need anything from Diapers.com), whereas Zappos can potentially sell you shoes for a lifetime. As an aside, I personally find purchases clothing (including shoes) online in the not-quite-right category. How can you ascertain the fit and aesthetic of a shirt or a shoe without actually holding it in your hand or trying it on?

hiro 17y ago
Even though Diapers.com's customers "cycle-out" after their kids grow up, I think the potential lies in the advisory aspect in their word of mouth (i.e. brothers and sisters, friends, co-workers who are expecting kids/have them). People are always having kids or know someone who is. In regards to purchasing clothing online, there are some startups making inroads in that category--Fits.me, the one that won the European startup competition, Plugg, comes to mind.
georgekv 17y ago
Therein lies the beauty of free shipping & generous return policies.
dgabriel 17y ago
"Diapers.com's customer focus is slightly different than Zappos - eventually at some point in time Diapers.com's present customers will no longer have any reason to continue shopping there (it's true for us today - we don't need anything from Diapers.com), whereas Zappos can potentially sell you shoes for a lifetime." I am now approaching the one year mark with new twins, and I will have spent more on diapers and other baby supplies than I will spend on shoes in the next 20 years. I generally buy 2 pairs of ~$50 shoes a year, but I spend >$100 on diapers, wipes, bottles, etc. every month. And the stroller -- my mid-level, non-fancy double stroller was $200. Other families that space out their children spend thousands of dollars over the course of 4-6 years. If they're happy, they'll be loyal. They'll tell the other parents they know about the site (parents do love to talk about such things). I can see how this will be amazingly successful. People seem to be spending more than ever on their children, too.

by Splines 17y ago

hiro 17y ago

Even though Diapers.com's customers "cycle-out" after their kids grow up, I think the potential lies in the advisory aspect in their word of mouth (i.e. brothers and sisters, friends, co-workers who are expecting kids/have them). People are always having kids or know someone who is. In regards to purchasing clothing online, there are some startups making inroads in that category--Fits.me, the one that won the European startup competition, Plugg, comes to mind.

georgekv 17y ago

Therein lies the beauty of free shipping & generous return policies.

dgabriel 17y ago

"Diapers.com's customer focus is slightly different than Zappos - eventually at some point in time Diapers.com's present customers will no longer have any reason to continue shopping there (it's true for us today - we don't need anything from Diapers.com), whereas Zappos can potentially sell you shoes for a lifetime." I am now approaching the one year mark with new twins, and I will have spent more on diapers and other baby supplies than I will spend on shoes in the next 20 years. I generally buy 2 pairs of ~$50 shoes a year, but I spend >$100 on diapers, wipes, bottles, etc. every month. And the stroller -- my mid-level, non-fancy double stroller was $200. Other families that space out their children spend thousands of dollars over the course of 4-6 years. If they're happy, they'll be loyal. They'll tell the other parents they know about the site (parents do love to talk about such things). I can see how this will be amazingly successful. People seem to be spending more than ever on their children, too.