The problem is that often there is something you made that would be appreciated by, say, a million people worldwide. These people are mostly unconnected with e

The problem is that often there is something you made that would be appreciated by, say, a million people worldwide. These people are mostly unconnected with each other and are not aware of your existence. Even if a few would find you, there is no chance of the typical friends-tell-friends chain reaction of discoverability. It would die out, since most of the people in-between won't find your work interesting. So, how would you make it easier for the random-nobody creator to reach his sparse-million audience?