>>sometimes you just reach a hurdle which requires a breakthrough. When there are billions of $'s to be made. Generally there is way. I understand from where

>>sometimes you just reach a hurdle which requires a breakthrough. When there are billions of $'s to be made. Generally there is way. I understand from where you are coming. But if the trend grows, and one companies sees the billions coming. Others are forced to innovate. Also a whole new ecosystem is born. See pre iPhone and post iPhone mobile industry. Sometimes you need one company to do something insane to drive others down the same path.