I feel like if this Steam-clone were called 'Oculus Play' or some other name more-distanced from 'Facebook', I'd be less uneasy with it. I know in all likelihoo

I feel like if this Steam-clone were called 'Oculus Play' or some other name more-distanced from 'Facebook', I'd be less uneasy with it. I know in all likelihood it's an irrelevant distinction from a data harvesting standpoint, but the implied expansion of the 'Facebook' brand from its original locus of a yearbook-style personal page makes me uncomfortable. I'm not (entirely) opposed to social integration of my gaming. But if a compelling gaming portal introduces social network integration, I'm more amenable to it than going the other direction, when a social network makes me download another desktop app. It's also somewhat contrary to Facebook's established practice of having distinct brands (albeit as a result of acquisitions); a brand that appeals to a different demographic. Instagram appeals to a different kind of person than Facebook; WhatsApp appeals to a different kind of person than Messenger, and the like.