> It's not advertising we hate, it's the ad experience. Improving that experience is the ultimate goal, not engaging in endless war. I object to advertising in

> It's not advertising we hate, it's the ad experience. Improving that experience is the ultimate goal, not engaging in endless war. I object to advertising in principle. It causes people to become more consumerist. It exists to generate a desire to purchase stuff, usually by promoting feelings that one is missing out otherwise. It messes with buyer's rationale, the greatest aspect of markets, so that you cannot be sure that a product winning in the marketplace is doing so out of quality or out of better advertising. The possibility to make up for deficiencies in quality with proper advertisement encourages a company to spend money into selling product instead of improving product. And if one person is impervious to advertising and getting some content "for free", that still means that some other poor sap who is less educated, more vulnerable to advertising, is buying enough extra to make up for the content you got for free. An exploitative arrangement to be sure. I can be persuaded that it is difficult/impossible to regulate because of how intertwined it is with free speech, but as far as really-existing-ads go, I despise advertising.