Because it appears that the type of ads that fall under "whatever they like" include malware and processor-intensive ads. Once I could tell that something was w

Because it appears that the type of ads that fall under "whatever they like" include malware and processor-intensive ads. Once I could tell that something was wrong because my fan turned on while just browsing the internet. Turned out I had a tab in incognito open and adblock was not enabled for incognito, so the ads on the page were so processor intensive they caused load on my system. That's not an okay thing to do. So, I'll continue to use adblock AND use the services until they dial back their obtrusive ads.