To me it screams "shrewd business person wants the easy money and wants to easily cherry pick their customers." The thing is, you can say "We can't afford to o

To me it screams "shrewd business person wants the easy money and wants to easily cherry pick their customers." The thing is, you can say "We can't afford to offer babysitters that are qualified to take care of people with mental disabilities." Say it apologetically on your website or in a questionnaire for new users or something. Don't go bragging about how shrewd you are because you only target the easy, cheap customers.