There are available alternatives and I wouldn't think backups provide any social status, so I don't think higher prices would mean higher demand. But maybe...

There are available alternatives and I wouldn't think backups provide any social status, so I don't think higher prices would mean higher demand. But maybe... that's why I'd love to see the results (even just as an anonymised chart of price/demand). The relationship between the "planning to charge" price shown and the price someone volunteers to pay in the "perfect world" would also be interesting.