More competition will pretty much always cause every competitor to spend more and make less... See: https://en.wikipedia.org/wiki/Perfect_competition#/media/Fi

More competition will pretty much always cause every competitor to spend more and make less... See: https://en.wikipedia.org/wiki/Perfect_competition#/media/File:Perfect_competition_in_the_short_run_(simple).svg https://en.wikipedia.org/wiki/Perfect_competition#/media/Fil...